Memes is an interesting idea!
Recently I Read the book of Evolution and big questions written by David Stamos.
In the Part of Evolution and Religion, The author used Memetics to describe the evolution of Religious ideas such God,the fire of hell and religious faith.
The interesting point is the idea of Meme , first introduced by Richard dawkins in his popular book Selfish gene.(1976)
Memes is a postulated unit of cultural ideas, that are transferred from mind to mind.
Memes like genes,which are the information basis in biology, are fundamental blocks of culture.
They have the same characteristics of genes like replication , natural selection and mutation...
A field of study called memetics arose in the 1990s to explore the concepts and transmission of memes in terms of an evolutionary model.
The idea of meme seems interesting and worth to be studied in Humanities.
Susan Black More,Dan Dennette have articles in Memetics also.